Manulife Appoints New Chief Marketing and Experience Design Officer for Asia

Manulife announced the appointment of Harshal Shah as its new Chief Marketing and Experience Design Officer for Asia, effective 17 October 2022. He will also be a member of the company’s global leadership team.

Harshal Shah

Harshal Shah

Harshal joins Manulife’s Asia Executive Division Committee and reports to Damien Green, President and CEO of Asia as well as Karen Leggett, Global Chief Marketing Officer.

Based in Hong Kong, Harshal will be responsible for progressing Manulife’s marketing, brand, digital, and customer experience across Asia.

He will oversee customer insights, design, brand, data analytics, digital strategy, and ManulifeMOVE, and he will work closely with colleagues at global, regional, and market levels, including those in technology and operations as well as distribution.

Harshal brings 20 years of experience in the insurance and financial services industry.

He joins Manulife from AIA Group, where he served as Director of the Distribution Impact office and held prior roles as Chief Marketing Officer for AIA Korea and led customer experience and business transformation for AIA Group Partnership Distribution based in Singapore. Prior to AIA, he held leadership roles at Aegon and Citibank.

Damien Green

Damien Green

“We are taking transformational leaps to become the digital customer leader in our industry in Asia.


Harshal’s appointment will continue to drive the success of our Asia franchise, drawing on his strong track record of enhancing distribution through delivering impressive results in marketing, digital, and analytics.”

said Damien Green, President and CEO, Manulife Asia.

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