AXA has emerged as the the first insurer in Hong Kong to enter The Sandbox metaverse which is a decentralised gaming virtual world and a subsidiary of Animoca Brands.
Through this partnership, AXA Hong Kong has acquired a 3×3 LAND which will enable it to provide an innovative interactive space for its customers.
AXA said that it aims to revolutionise the wellness and healthcare experiences for its customers and markets in the broader regions by continuously driving innovation and technological development.
Hong Kong has a strong and growing role in The Sandbox with its cultural hub featuring numerous local companies, artists, and entertainers.
Part virtual real estate, part amusement park, The Sandbox has over 400 partners so far.
Gary Ho, Chief Technology Officer, AXA Hong Kong and Macau said,
”This collaboration has reflected AXA’s vision to create the insurance of the future by bringing immersive experiences around sustainability, wellness, healthcare, and so much more.
Stepping into the metaverse, we are thrilled to discover more captivating capabilities and use cases for AXA’s customers and the communities.”
Sebastien Borget, COO and Co-founder of The Sandbox said,
“AXA’s milestone as the first insurance company in Hong Kong to join The Sandbox is another step toward our vision of the open metaverse as a new digital economy where industries, brands, and cultures from around the world interact with players and creators for mutual benefit.
We’re glad to support AXA’s commitment to being a force for good and look forward to creating shared value for our communities.”
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